Branding developed for NS Accounting, based in London. A timeless identity shaped by precision, trust, and professionalism. A crisp identity with just the right amount of impact - perfect for a brand that speaks before the numbers do.
Brand discovery and research
Logo and visual identity design
NS Accounting approached us seeking a refreshed and elevated brand presence to align with their new phase of growth. They wanted a visual and strategic uplift that reflects their expanded services, modern approach, and strengthened market position. Ensuring their identity communicates trust, clarity, and forward momentum.
The NS Accounting logo is built around a clever integration of the letters ‘N’ and ‘S’, designed to symbolize balance and harmony within the brand’s identity. The ‘H’ element of the design (representing structure and stability) is rendered with strong, serif lines that convey professionalism and reliability. In contrast, the ‘S’ is fluid and curving, seamlessly flowing through the form of the ‘H’ to introduce a sense of movement and adaptability. Together, these two contrasting forms create a unified mark that reflects NS Accounting’s dual focus on precision and flexibility grounded expertise with a modern, approachable touch.
