Tablo Collective Partner and Founder, Sarah Malas, is a brand designer and creative strategist believes visuals speak where words can't and that good design should make people feel something (preferably something unforgettable).
She offers the full spectrum of brand development, visual strategy, and media design, from foundation to "wow, who designed that?" Her offering crosses disciplines and turns abstract ideas into bold and intentional visuals in branding, advertising, and packaging. Working with mission-driven brands, Sarah's work goes beyond brand identity to develop an emotional connection, touch the heart of a business, and create an experience that customers trust and come back to for brands that are part of our lives, including Raw Candy, Kaia, and H2F.
Design is very subjective - they'll either love, hate, or feel 'meh' about something. But I'm always happy to listen to ideas as I believe it to be a collaborative effort, and their ideas enhance the final design." Whether developing social media campaigns or branding, or even crafting a new website Sarah always strives to create a visual language that is meaningful and speaks to the audience on a deeper level.
Before Tablo Collective, Sarah began her design career at an agency in Bahrain, where she delivered stand-out work for various industries in the region, such as F&B, retail, and health and wellness. Four years later, after honing and sharpening her skills, it was no surprise that she ventured out on her own to launch Tablo Collective and the Design For Change initiative.
There's no ego or aesthetic trends involved. Clients come to her with a vision and leave with a brand that looks and feels like them, and somewhere along the way, they usually forget she's not actually on payroll. But it's never just a one-and-done. Sarah tends to become the go-to and unofficial team member clients didn't know they needed. Professionally, she may offer creative direction and design for brands, but what she really does is defy the status quo with empathetic marketing. Meanwhile, she guides her clients to use their voice, heart, and creativity to have the business of their dreams.
Through Tablo Collective and Design For Change, Sarah pours purpose into pixels by delivering a different kind of creative that looks good and actually does good. Beauty is a given. But meaning? That's the real flex.
