Interiors by Alreem celebrated its 10th anniversary with a rebrand by Tablo

Interiors by Alreem Alnoaimi was established in 2012 after discovering her passion and talent in space planning and styling. What at first started as a favor for a family member turned into a full-blown career after the recognition and praise we received for our talents in turning our client's spaces into their visions and dreams.

We gave the brand a modern artistic aesthetic by creating a unique emblem and curating an elegant typeface.

The typeface was carefully chosen and customized to exude a sophisticated charm while giving the brand a modern aesthetic by combining serif and sans-serif fonts. Keeping the serifs on “Alreem Alnoaimi” allows the emphasis to be on the name.